Successful rollout at Gravis: CWC Solutions sets new standards in retailer support for Devialet
In 2022, CWC Solutions carried out an impressive rollout for Devialet at its retailer Gravis. Within just five days, 19 Gravis stores were successfully equipped with interactive touch demo displays, comprehensive product training was provided for employees, and detailed reports were created. This project impressively demonstrates how effectively and professionally we work at CWC Solutions, and we are delighted to be able to share this success on our blog.
Images and emotions
Interactive touch demo displays: A new experience for customers
A key component of the rollout was the installation of interactive touch demo displays. These innovative displays offer customers the opportunity to experience Devialet's high-quality audiophile products in a completely new way. The interactive nature of the displays allows customers to discover and try out the various functions and special features of the products for themselves. This not only increases customer interest and satisfaction, but also supports the sales activities of Gravis employees.
Product training for employees: Knowledge is power
To get the most out of the interactive displays, we also conducted intensive, interactive product training for Gravis employees. These training sessions took place directly on the sales floor, enabling employees to immediately put what they had learned into practice. The training sessions covered not only the technical details and functions of Devialet products, but also sales techniques and customer communication. This enabled employees to respond optimally to customers' questions and requests and significantly improve their shopping experience.
The focus of the rollout and training:
Our focus was clearly on the following, exclusively selected products:
Comprehensive reporting: transparency and analysis
Another important aspect of the rollout was our comprehensive reporting. This included both hard and soft facts and provided a detailed analysis of the various aspects of the project. The hard facts included technical data and performance indicators, while the soft facts contained information about customer interactions and feedback. This comprehensive reporting enabled us and our customer Devialet to closely track the success of the rollout and gain valuable insights for future projects.
Advanced evaluations: A 360-degree view of success
In order to better evaluate the success of the rollout, we conducted extended evaluations. These included 360-degree images of the stores, both inside and outside, which provided a complete overview of the product presentation and the design of the sales areas. In addition, we recorded and analyzed customer traffic to understand how the interactive displays and trained staff influence customer behavior. We also included an analysis of competitors in our evaluations to give Devialet a comprehensive overview of the market situation.
Conclusion: A successful project with future potential
The successful rollout at Gravis shows that CWC Solutions is the ideal partner for companies that want to present their products effectively and innovatively in stores. With our comprehensive approach, which combines state-of-the-art technology, in-depth knowledge, and detailed analysis, we have proven that we are capable of successfully implementing even challenging projects within a very short time frame. We are proud of what we have achieved and look forward to realizing further exciting projects in the future and accompanying our customers on their path to success.
Stay tuned for more updates and stories about our exciting projects and successes. CWC Solutions – your partner for innovative solutions in retail.